ADARA
Adara is an international Gym community that offers fitness studios, personal trainings, gym equipment & sportswear.
This project consisted of developing the branding for Adara company.
The starting point for the brand's concept and aesthetics, was the idea of the gym as an open and great
place to work out.
It’s related to the brand’s name, which tells the story of a united community of people from all over the world. We tried to represent the idea of a great ecosystem of work that attracts People with similar mindset and lifestyle.
The work included the visual identity, as well as its communication concept, copywriting, merchandise products, social media and more.
